Strongly agree – agree – slightly agree – not sure – slightly disagree – disagree – strongly disagree ‍ It was easy to find the products I needed on _.com: Likert Scale Questions Examples An Agreement Question:Ĭhoose the option that most closely identifies with how you feel about the following statement: But you can also use them to obtain a single piece of customer feedback.

Often, you'll see Likert scale questions used to find out how customers feel about a series of statements. There are four core types of Likert scale questions: To learn more about making surveys reliable and mistakes to avoid when you create a survey, read: How to Create a Survey? 13 Steps for Success ‍ You need to remember, though, that such even-numbered Likert scale questions may elicit responses that are not entirely reliable. On the flip side, the neutral answers won't be very actionable.Īn even number of answers is sometimes used to make customers form an opinion. It's advantageous as you make it possible for respondents not to have a stance, which may increase the response rate. The advantage of an odd number of responses is that there will always be a middle-ground (neutral) answer for the customer to select. It lets them communicate their sentiments effortlessly and accurately. The 5- or 7- point rating system is the most popular as it gives your customers a wide enough range of answers to choose from. It makes it easy for respondents to leave feedback and for you to analyze the survey results. The biggest advantage of a Likert scale survey is that it allows you to collect customer feedback without asking open-ended questions that are much more difficult to process.

Creating a likert scale survey